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4 Major Seller Mistakes

  1. Failing to Analyze Why They Are Selling
    Prior to listing your home for sale establish your reasons for selling and what’s most important to you in your situation: the money you walk away with, the length of time your property sells in or both?
    By taking the time to identify what’s most important you’re positioned strongly when it comes time to negotiate. You’ll know what to focus on as well as what to have flexibility towards.
    The reasons behind your decision to sell affect everything from the speed of a sale, setting a price to deciding how and where your agent will invest their marketing budget. Different ideas of success will call for different techniques. Talking to your Full-Service Agent about your goals will help them customize a marketing plan that works in your favor.
  2. Incorrectly Pricing Their Home
    Pricing your home correctly makes a huge difference in the initial response you will receive. Pricing high is just as dangerous as pricing to low. Keep in mind, buyers are typically looking at 15-20 homes at the same time they are considering your home. Savvy buyers know what the market has to offer and how your home stacks up against the competition. If your home falls short in comparison to others in the price range you’ve selected, you risk Realtors and buyers not taking your home seriously. Resulting in your home sitting on the market for a long time. New buyers will automatically conclude that there must be something undesirable about your home. Your trusted Faith Wilson Group Agent will inform you of recent comparables and appropriate pricing options for your home. They will also keep you updated as changes in the market occur.
  3. Disregarding Visual Appeal
    There is no question appearance is important when it comes to selling your home. Although you can’t change your home’s location or floor plan, you can do a lot to improve the visual appeal potential buyers experience, while visiting your home. Prior to a showing make sure your home is exceptionally clean. Don’t forget to air out any cooking or pet odors that may be lingering. Buyers purchase homes based on the emotions they feel when they walk through your home. Prospective buyers want to visualize themselves having dinner in your dining room or watching tv in the family room. If your decor is unusually unique or loud buyers may find it difficult to imagine themselves living in your home. Use warm tones throughout your home, declutter and organize your belongings to create an inviting atmosphere.
  4. Hiring the Wrong Realtor
    A 3rd of homeowners claim that they wouldn’t reuse their previous realtor for their next real estate transaction. Putting your homes representation in the wrong hands can call for a less than ideal experience. Often resulting in a lack of communication, lower pricing, infrequent updates and strained relations. Asking the right questions and defining expectations along with limitations is the key when setting the foundation for a successful client/agent relationship.
  5. Each Faith Wilson Group Full-Service Realtor comes fully equipped with exceptional customer service skills and a 360° Performance Promise. Your agent will be there every step of the way. From helping determine your ideal outcome to advising you on pricing; and everything in between.

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