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New lifestyle magazine promotes Vancouver to Chinese immigrants

New Home Living: a new lifestyle and real estate magazine targeting new and established immigrants from China has launched in BC and will be publishing 11 times a year in traditional Chinese.

Its first edition will be its September issue and New Home Living publisher Lisa Farquharson says the magazine will definitely appeal to more established immigrants “because it’s in their language and tells them what’s in their own backyard.” The magazine is being distributed to locations including hotels, restaurants, grocery stores and libraries in Vancouver, Richmond and nearby communities. It will also be available in high-end rental areas because Farquharson says if someone is spending $7,000 a month on rent it’s likely not a permanent living situation; “they’re looking to transition to buy.”

 

For the full article, please click on the link below:

CBC News – September 2, 2011

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