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You’ve already done your part in getting your home show ready: you have optimized the curb appeal, your home is clean, de-cluttered, de-personalized and all items of repair have been attended to. You’ve signed a listing agreement and your home is about to hit the market. This is where your REALTOR®’s marketing plan comes into play. The marketing approach for your home should be multi-faceted. Your REALTOR® should be utilizing a combination of digital marketing, print publications, and social media to expose your home to as many qualified buyers as possible. Beyond the specific marketing of your listing, your REALTOR® should constantly be networking with their personal and professional contacts. Ultimately, the wider a net your REALTOR® casts, the more likely that your home will catch the right Buyer.
The For Sale Sign
The For Sale sign remains an essential aspect of effectively marketing your home on a local basis. As technology continues to advance and improve, you may be skeptical of its effectiveness, but you should never underestimate the value of the For Sale sign on your front lawn. Research shows that the For Sale sign is one of the top 3 information sources used by buyers in their home search, only behind the internet and the Buyer’s REALTOR®.
At the Faith Wilson Group, we’ve evolved our traditional For Sale sign to harness the growing needs of the tech-savvy buyers in Vancouver. Our signs now feature a QR Code that directs interested buyers directly to your home’s mobile-optimized profile on the mobile version of our website. This gives interested buyers the opportunity to instantly engage with your home, read about its details, view the floor plan, browse the photo gallery, and watch a video tour, all while standing in front of your home. They can instantly call, email or even request a viewing right from their smartphone.
The Internet & Digital Marketing
Real estate statistics show that over 90% of potential buyers will use the internet to search for their new home. Therefore, the likelihood of you achieving your home selling goals is directly correlated to the effectiveness of your REALTOR®’s online marketing plan.
Digital real estate marketing begins with your home’s online profile.
Firstly, your home’s profile should be accessible via the Multiple Listing Service® (e.g. Realtor.ca). The Multiple Listing Service® – MLS is a powerful tool for informing other REALTORS® about your home, its features and any upcoming open houses. This creates opportunities to cooperate with REALTORS® and generate offers from their buyers. Plus, many buyers begin their home searches on websites like Realtor.ca and REW.com.
Secondly, your home’s information should be distributed via relevant third-party websites (e.g. Zoocasa.com, LuxuryHomes.com, HomesandLand.com, etc) to extend the overall reach of your home’s online profile to buyers that use these sites during their home search.
Finally, your home’s most comprehensive online profile should be on your REALTOR®’s website. An effective REALTOR® website should be receiving thousands and thousands of monthly visits from prospective buyers in your local market and from around the world. The website should be optimized for organic search results on search engines like Google and Bing. It should feature fresh, up-to-date content to attract visitors, while also providing interactive functionality to retain them and keep them coming back. Ultimately, it should be the place where interested buyers can find everything they are looking for and view your home in its best light.
This is 1st of 5 Blog posts in Step 7 of a 10 Part series. Go to the next blog post in this series: Marketing Tips for selling your home
by Faith Wilson
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