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Marketing Tips for selling your home

Marketing-Real-Estate-How-to-Do-it-WiselyToday’s home buyer wants an easy-to-navigate website that gives them everything they are looking for when considering your home – here are the top 9 website features, as rated by actual home buyers:

  1.  Professional interior and exterior photographs
  2. Detailed property information
  3. Engaging video tours
  4. Interactive maps and amenity tools, such as Google Maps, Streetview and WalkScore®
  5. The REALTOR®’s contact information and easy-to-submit forms
  6. Detailed neighbourhood information
  7. Pending sales/contract status
  8. Information on recently sold properties
  9. Upcoming open houses

Does your REALTOR®’s website offer all of these features to best showcase your home to potential buyers? Ours does. We have acknowledged what today’s home buyer wants and we have designed our website with that in mind. Beyond the top 9 features, all of our listings are also optimized for mobile access on smartphones, and include downloadable floors plans, an exclusive and interactive Room Planner, and custom-researched neighbourhood profiles which feature information on amenities, schools, recreation, shopping and more. Moreover, all of this information is translated into Chinese and is available on both the Desktop and Mobile versions of our website. By providing buyers with comprehensive information and helpful tools, they are more likely to become engaged with your property and take the next step towards viewing it in person.

Traditional Media & Brand Awareness

  • Does your MLS REALTOR® use traditional media channels? Do they use them well?
  • Is your MLS REALTOR®’s brand well-known in the local market?

As today’s home buyer becomes increasingly more tech-savvy, many REALTORS® are ignoring the role of traditional media in the promotion of their residential listings. While traditional channels like newsprint (Real Estate Weekly, Vancouver Sun, etc), magazine ads (Vancouver Magazine, Western Living, etc.) and direct mail campaigns cannot offer the same level of engagement that a website can, they still serve to keep your REALTOR® and his/her listings top-of-mind, and will drive more traffic to your home’s online profile. One of the most powerful traditional media channels is Out-of-Home/Outdoor Advertising. Whether it’s a transit shelter campaign that reaches 74% of the local population, or billboards that engage with the vast majority of daily commuters, outdoor advertising ensures that the REALTOR®’s brand is top-of-mind when a buyer is beginning a home search – increasing the number of buyers that view your home’s online profile. By combining traditional media campaigns with compelling internet and digital marketing, a REALTOR® can provide a comprehensive and fully-integrated plan that will increase the likelihood of you achieving your home selling goals. Ensure that your REALTOR® has included traditional channels in the overall marketing strategy for your home.

Networking
Integral and never to be under-estimated, a lot of what your REALTOR® does falls within the realm of networking. Working with a well-known and respected REALTOR® can really boost this aspect of marketing your Home and really spread the word within the real estate community. Networking includes not only fellow REALTORS® and their sphere of influence, but also local financial institutions, real estate developers, services providers, businesses, even friends and family.

This is 2nd of 5 Blog posts in Step 7 of a 10 Part series. Go to the next blog post in this series: Showing your Home

by Faith Wilson

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